Give a shit.
Grow exponentially.
Repeat as needed.

Mission, vision, and values (re)development for founders fighting to succeed on purpose — with a purpose.

You care. A lot.

About forging change, calling the shots,
and scaling + leading with integrity.

But nowadays, you find yourself reacting to daily demands — instead of reaching the next milestone. Rather than shaping your field, you’re being forced to fit its expectations. 

Decisions seem out of your control, and you don’t have the freedom you felt promised. Now, you’re trapped in survival mode, facing high-pressure stress about next steps.  

That’s where I come in.

I’m Liora Dudar.

The eight-figure e-commerce entrepreneur, activist, and globally renowned photographer who unlocks the Day 1 passion that got you started in the first place. 

Oh. I’m also great at picking out snacks for meetings.

During our time together, we’ll reignite your drive for business, articulate what matters most to you, and execute on your ambitions.

It’s time to wield your passion as a superpower. Because clarifying + prioritizing what’s important to you is essential for your bottom line.

I’ve Got You.

Just Ask Them.

“My work with Liora has opened up so many new possibilities. I cannot think of anyone better to guide you.”

Luke Tierney

Founder, ECO D2C

“Since my mentor/mentee relationship with Liora began, my income has increased exponentially.”

Adiba Nelson

Author, Ain’t That a Mother

“Nothing prepared me for the growth and momentum I have experienced with Liora as my Executive Coach and mentor.”

Kate Bailey

Founder, TARRA

Let’s set your standards together.

Strategy · Execution · Operations · Branding · Management 

Mission, vision, + values aren’t cute things to have. They’re the key to accessing your imagination, satisfaction, and simplified decision making. MVV’s change your entire business for the better.

Services + Solutions

Feeling directionless, stuck, and overwhelmed? Get my tested, proven, and most effective techniques for making up your mind — and making the right moves — fast

4-Pack of Strategy Sessions

Office Hours

Pinpoint why the hell you get up in the morning, gain radical clarity on what comes next, and develop concrete action plans for seeing repeatable results you can measure.

Foundations Coaching

Ongoing Strategy + Execution

YearSpark Membership

Group Coaching Collective

Team up with 3 -5 founders from different industries to unlock the A-HA! realizations you can’t achieve alone. Hit key milestones alongside others who get exactly what you’re going through. 


Looking for live workshops, trainings, or keynotes?

Call dibs on the immediate + practical takeaways that make your company feel, run, and scale (much) easier.