LET’S TALK ABOUT MY BIGGEST OBSESSION
Values. It’s Values.
Business exists at the intersection of the
Qualitative and the Quantitative
Capitalism says that “Company Values” are great to see, but more of a nice to have, definitely not critical to operations, or overall company value. That’s not entirely wrong...but it’s definitely not entirely right, either.
As a founder who employed upwards of 75 people, I understand the critical nature that healthy profits play in a business, and I know how to build and run a profitable company. The key to doing it well rests in one place- the Qualitative.
You heard me right - the intangibles matter.
Generating profits through behaviors that are not in alignment, or worse, antithetical to my values, has toxic side effects- to not only me, but to the people that I work with, my clients, and to the business itself.
If the Mission of a business is its Why, Values are its How - they are the beliefs that form the foundation of our behaviors and determine what is ok and what isn’t ok. When we act outside of our values - or put another way, are inauthentic - we are more easily dissatisfied, more likely to take shortcuts, and less likely to wake up motivated by what we do.
We set ourselves up to fall, and fall hard. Profits included.
But when we embrace them…that’s where the magic happens.
Liora is a true thought leader. She combines hands-on (and high profile) business experience with a methodology fit for the modern day business owner and founder. Experiencing her framework for Mission, Vision, and Values has not only changed how I empowered I feel about my business (which I started for an impactful reason to begin with), but made me feel in the "driver's seat" for how it might grow, evolve, and change AND change the world along the way. Liora keenly understands what modern entrepreneurs and founders need - to feel connected to what they created and articulate that for future clients, employees, and partners. She is truly out here keeping mission-driven business owners in it for the long haul. Experiencing her work has left me feeling freshly motivated and energized. Thank you, Liora!
— Rose Evelyn, Roseupwards.com
So since they’re so important…These are my Core Values
EMPATHY
Empathy doesn’t mean being hyper emotional - it means being in touch with what I feel and what others feel. To me, it means open curiosity about how people are the way they are from a place of compassion. Where are you right now? What’s the weather in your head today? Why do you make choices the way you make them?
INTEGRITY
Doing what you say you’re going to do is a powerful thing. Following up, following through, being honest about what’s possible, who you are, and how you operate. Integrity means that we’re making decisions based on our morals and values, and not shifting for convenience or temporary highs.
KINDNESS
There’s a difference between being nice and being kind. Kindness requires a balance of empathy and required honesty - it means not glazing over the important things to spare someone’s feelings, but being choiceful in your delivery. It means accepting pivots when there are good reasons. It means holding a boundary when and where you need to.
COURAGE
Life throws punches, has deep valleys, and requires us to dig deep more than I’d ever like to admit. Facing challenges with focus, determination, truth, purpose, and a respect for the strength it all takes is critical. Hiding, or pretending problems don’t exist, is just not an option.